Lowball procedure for producing compliance: Commitment then cost.
Lowball procedure for producing compliance: Commitment then cost. R. Cialdini, J. Cacioppo, +1 author. John A. Miller. Published 1 May 1978. Psychology. Journal of Personality and Social Psychology. University of Notre DameJohn A. MillerOhio State UniversityThe lowball technique, a tactic often used by automobile sales dealers toproduce ...